NINE-TOE-FIVE

Nine-Toe-Five sold business-casual socks with inspirational messages and hand-drawn illustrations. The company’s goal was to spread positivity and “mo-toe-vation” through simple yet colorful designs paired with an encouraging bit of wisdom. I was hired to design the first round of socks and two logos but ended up staying on and becoming the lead designer, where I spearheaded every sock design and assisted in the development of the company’s brand.