HIDDEN CREEK RANCH

Logo Design Process

The client approached me after purchasing a 10-acre property with the vision of creating an all-in-one recreational campground for friends and family. They wanted a logo that captured the spirit of untouched nature—evoking the wild beauty of places like Montana and Wyoming, where wildlife roam freely and creeks run quietly. In addition, it was important to incorporate a Long Horn Steer into the design to lean into the “ranch” vibes. And since this logo would be printed on flags, apparel, blankets, and signs, scalability and readability was paramount.

I decided to make the Long Horn Steer the central visual component, given its well-defined and recognizable silhouette. A creek runs through the center of the steer’s head, following the rough curvature of the its snout, both as a reference to the campground’s namesake and to give the logo a more distinguished and unique appearance.